In previous days, people used to read various blogs related to their interest. They used to follow those blogs and read the posts daily. Many people also subscribe to the RSS feed of their favorite blogs.
But now, the online behavior of the readers is changed. Now, many people discover the blog content they like through search engines. Although, many people still follow and subscribe to its email lists for its updates; still many of them discover the required content through search engines.
The primary purpose of this blog post is to provide information to people who are new to blogging, and those who have now started exploring keyword research.
Now, let us discuss in detail about the keywords first:
Keywords are basically words that people type in search engines. People these days use various terms that they search on Google. These may include movies, weather forecast, online shopping, and much more. The main purpose of typing keywords is to get the relevant information that the searcher is searching for.
As a blogger, it is a good opportunity for you to know what the searcher is searching for (keywords) and write about it. You can answer their queries in your blog posts.
How do Keywords help you to change your blog strategy?
If you are writing blog posts on the basis of keyword research, then you might be knowing this thing that these blog posts are different from other types of blog posts. If you write posts which are not answering any question, then it will be difficult for you to get traffic from search engines to your site.
Although, you may get traffic from sources like Facebook or Twitter. The best way to get long term traffic is through search engines, and for it you need to write what people are searching for. This makes things important for people looking for long term traffic to build your blogs on the foundation of keyword research.
Finding Right Keywords:
There are various tools available on the Internet that allows you to find and select the right keywords. Their tools include:
Google Keyword Planner:
This tool helps you search for keywords and also show the performance of a list of keywords. You will also get an idea about the budget to use and competitive bids that you can use with your ad campaigns.
You can use this tool for keyword research. In this, you can easily find keywords that are based on terms which are relevant to your product, website, service, or landing page.
Moreover, you can use statistics like search volume. This tool lets you get some traffic forecasts, campaign performance, and excellent keyword ideas.
MOZ Keyword Explorer:
In this tool, you can get the new keyword ideas in two main ways:
- By typing the word or phrase and getting the related keywords
- By typing the URL of a page or website and getting back the keywords that any page or website ranks for.
Also, there is another great feature is the filter for “are questions” and allows you to find the only keywords that are formatted as questions. This is a very good feature as it allows you to answer the questions of your audience and optimize your content for search. This tool is a good choice as it will help you to get an insight into what your audience wants to know.
What Keywords Should We Pick?
If you find a keyword in a keyword research tool, that doesn’t mean that you need to write about it. It is a good idea to whittle it down and here is how you can do it:
Choose The Right Keywords Matching Your Audience:
If you know your audience well, then it is a good thing and also very important as it will help you filter out keywords. Choosing the right keywords that match your audience is very important, and every blog should be written according to it. If you have not done so, make sure to document an ideal audience for your blog. The deeper you understand your audience, the easier it will become for you to explore the right keywords and understand it.
Evaluate Difficulty Score of Each Keyword:
You may also want to sort down your list of keywords with a suitable Difficulty Score that Keyword Explorer will specify to every keyword. This score is determined by the strength of the pages which are currently ranking on number one for that keyword.
If your blog has low Domain Authority (DA), then you should start with the keywords having Difficulty Score in between 20-30 range or lower.
Observe Keyword’s Search Volume:
Keyword Search Volume gives you an excellent way to determine how many people are searching for a specific keyword every month. You can choose the keywords that many people are looking and searching for. Also, it is important to make sure that you understand that quantity is not always equal to quality. You can opt for a lower- volume keyword as it is much more important to your audience and your goals.
How To Use Keywords On Your Web Page?
In the past, when Google’s algorithm was not so mature, it was easy to rank keywords by adding the specific keywords in a blog post number of times. But now, Google has got better and ranked pages that focus on answering the queries. It is not enough to just add keywords to your posts, you also need to provide an answer related to those keyword queries.
Tips for Using Keywords in Your Blog Content:
- Instead of using keywords in your blog posts, you should focus on answering the queries related to that keyword
- Check your competitors’ website that is currently ranking for that keyword. Also, think about creating a page better than that of your competitor’s website.
How to Start?
Now, by using the above information, you need to try things yourself. As you start applying, you will see that keyword research gets easier. You should make a content strategy by using the right type of keywords. As a blogger, you should know how to deliver the right type of content. You need to answer the questions of your viewers, and they will be able to find your content on search engines.